Friday, November 20, 2009

Tips for Esty Sellers - Successful Marketing Ideas - part 1 of ?


Alrighty! I don't have the biggest esty store, nor the most sales, nor am I the premier of steampunk jewelry designers. (heh). But I did 8 years of web-hosting server-side support for UUNet/worldcom/mci/verizon - and a lot of that involved Stats. And sites. And marketing. So I picked up a few things, and spent a lot of hours talking to web-designers and marketers. Maybe You can find a few tips here in this article about how to become a bit more successful - or at least give it a try! :D As a person who's worked for a company more than some change their socks, I've seen Names come and Go..... so...


Have you googled your personal name lately? What kind of results do you get?
Are there 10,000 similar names, or just a few pages?

One of the most important things you can do when you are choosing a shop name is to come up with something memorable - and unique. If you have gone by a standard default *myname1234* or something along the lines of DebbieDoesEarrings - chances are you might be doing your shop a disservice. Someone will find your shop - but will they remember it two weeks from now? Or will they think, "hmm.. debbie. earrings." and use that as a search and get 5 million pages - with your shop name buried somewhere 108 pages into the results?

You want something unique - and perhaps reflective of what you do. I chose clockwork = because its memorable and reflects the materials. Zero was my old Nickname. Google up "clockworkZero" and you'll notice the first 10 pages or so all link back to me - and thus to etsy. When I first started out all the results led to someone else who had a similar name who has now vanished under my tagging.

Is it too late to rebrand? Not really. If you realize your old name was/is a poor choice - there's a few things to do. Contact your old customers and let them know you've changed your shop name - use it as an opportunity to create hype! "I'm relaunching - just an FYI! Come see what is new!" etc. It gives you a great excuse to send a simple email to friends, family and customers - without banging them on the head begging for sales.

Include your old shop name in your etsy tags for a while - this will give people the chance to search and find you - so add your OLD name to all your current listings...

BUT My cards .... My Marketing ! All the time/money/ideas I've already put into Debbie74832x!
Ask some tough questions: 1. is it working? 2. can it work better? If someone doesn't have your business card In Their Hand - do they remember you?
Luckily you can still have your old shop - BUT - redirect the customers over to your New Shop Name! Use up those business cards (though personally, I've never minded someone crossing out old info - for enviromental reasons - and printing in the new name/tel #).

1. Add your shop name to you signature as well - everywhere you can.
2. Add your shop name to your tags on etsy. It doesn't have to be in every listing but put it in a few. People don't often realize when they go to etsy that they need to define their searches by shop name.
3. Use your old name in tags in your blogs etc. Some places will allow name changes but you might need to pay a fee. It can be worth it. If they can't do it ... start planning the name change and announce it where ever you can. "I'm moving my blog to..."

Brainstorm with friends or hold a contest for a new name. Create hype. Get excited about your relaunch and people will get excited with you.

How do you check to see if it is working? Obsessively google your name?
Too much work. You might do it for a few days but 3 weeks into it you will forget.
There is an easy solution: Google gives you tools.

1. STATS. If you haven't set up stats on your esty page.. hie thee hence and find out how. There is a ton of info on the etsy forums. Stats are your friends. View are lovely - but 80% of visitors will only look at your main page you need to know if your Old name and New name is working. Stats will be a critical critical ABSOLUTELY NECESSARY tool. kinda like fingers. really.

2. ALERTS. Every time someone mentions ClockworkZero and the word Steampunk (and a few other things) I get an email from google. I want to know who mentions me, why, where and when. Its a great tool to see how often your current name is getting mentioned. When you've rebranded with your new shiny name... see the difference. Set up your own google alerts here: and then see what happens.

And if you are Debbie74832x - you can rebrand. DebbieDoesEarrings is currently available. ;)

And do let me know what you think about this article. Want more tips? should i bother?

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