TIPS for ETS Sellers #2: Whats in a Tag - ETSY Tagging Tips

Last night at the Speakeasy Craft show in Toronto I started talking to someone about the tags they use on Etsy. I'm fairly certain that this would apply though to many, many other sites perhaps like artfire.

Most people think of tags as descriptions - and in Etsy's case they have some general rules around tagging. Certainly the right tags will get your product found - when you search for something on etsy after all you will notice the various categories. Mis-tagging can get you in trouble sometimes... listing something as vintage when it isn't... but general mistagging can just get your work buried.

If you ever browse the categories (and really - you should! Not only is it a good way to stumble over a great gift but its a great way to see how others are tagging their items) sometimes you'll find some piece of jewelry (or whatever) that is completely mis-tagged. Perhaps it is a newly created necklace that has somehow ended up in the "Supplies" category. These mistakes often go unnoticed by the seller - and what will happen is that your work will be buried in the zillions of supplies.

General rules - lets call these the Basics:

1. CATEGORIES - not all my work goes into the Geekery Category though certainly some of it does. The JEWELRY section is hundreds of pages deep but if that's where your item goes... thats where it should be.

2. SPELLING: is of course critical. One thing to consider though is that American vs British spellings can make it difficult to find some items. Since the majority of buyers are from the USA - consider your options carefully and I would suggest that if the majority of your customers are from the USA - then certainly appeal to them.

3. APPROPRIATE: its really critical that the tag you use is appropriate. You do yourself no favors by marking something with an inappropriate tag. No one wants to look for shoes and find your piece of jewelry made with a doll that happens to be wearing shoes. They won't click on it - and you have wasted one of your Limited number of tags. When I search for supplies it irks the crap out of me to search for steampunk and end up with teddy bear material. My reaction is WTF followed by annoyance. I immediately know someone is trying to take advantage of the popularity of steampunk............. or they just don't know what they are doing. I will NOT buy from someone who can't be bothered to find out about Steampunk Jewelry, or what is a good tag to use for their product.

There are only 14 tags on etsy so use them wisely!


TIP:
Create a list of possible TAGS. Have a close look at what other people are using for their tags - it might not be the best choice but when you are trying to brainstorm some appropriate tags it can be easy to overlook some.


Now to the nitty-gritty of your Tags...

Tags help the buyers find your work, but with 45,000 tennis bracelets what will help them find you???

This is where a little site called CRAFTWEASEL will really come in handy. Here's the description of their Tag Finder tool: "Tag finder helps you choose the best set of tags for your items" - and pretty much it does what it says.

So lets have a look how this works - and I can give you an example. Since I'm fairly familiar with the term Steampunk... lets go with another tag that sometimes applies to my jewelry: GOTHIC.

Craftweasel tells me were 1100 items or so listed with this term - and the prices - the Mean/Median price. Right away I can see that most of my items will be out of the Mean And the Median price range. (google up the terms for an explanation). Immediately I know that this might not be a good tag for my products. Why? Because my price range is higher so if someone searches and lists "low to high" price my work will be buried...
Does this mean I should not use the tag "gothic"? Not necessarily... so lets look a bit deeper into the stats provided.

Personally the 2nd chart I look at is the graph: "Graph of related tags with most views/day"
Under the term "gothic" I find that jewelry is very low in this list - clothing related items being HIGH. It would be a great term if I made gothic clothing. Alas, its already dropping in my list of Possible tags.

Is that it? No.. Dig around look at the "RELATED TAGS". This is actually a fantastic bit of information. I always sort it by "Average Views per Day". What are the top few average views that are related to what YOU sell? Are any of those tags related to what you sell? What is the average price? Is there any YOU can use...

TIP:
keep building your list of the best tags for your work you can find. It is how people FIND you on etsy. Check back periodically and see what getting more hits using CraftWeasel. Ask some friends - "if you were looking on google what terms would you use to find my work?".

And one final tip..........
every so often tag your shop name (or your personal name) in with the tags. You might also list your city or town. Not everyone knows to use the "shop local" option - and that only shows 100 shops anyway - so put your city down as a tag... not on every item but at least on one or two in your shop.

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Did you find anything interesting in this post? Please let me know!

Tips for Esty Sellers - Successful Marketing Ideas - part 1 of ?

LAUNCHING, RUNNING AND MARKETING A SUCCESSFUL ETSY STORE

Alrighty! I don't have the biggest esty store, nor the most sales, nor am I the premier of steampunk jewelry designers. (heh). But I did 8 years of web-hosting server-side support for UUNet/worldcom/mci/verizon - and a lot of that involved Stats. And sites. And marketing. So I picked up a few things, and spent a lot of hours talking to web-designers and marketers. Maybe You can find a few tips here in this article about how to become a bit more successful - or at least give it a try! :D As a person who's worked for a company more than some change their socks, I've seen Names come and Go..... so...


MACRO TIP #1: WHAT'S IN A NAME?

Have you googled your personal name lately? What kind of results do you get?
Are there 10,000 similar names, or just a few pages?

One of the most important things you can do when you are choosing a shop name is to come up with something memorable - and unique. If you have gone by a standard default *myname1234* or something along the lines of DebbieDoesEarrings - chances are you might be doing your shop a disservice. Someone will find your shop - but will they remember it two weeks from now? Or will they think, "hmm.. debbie. earrings." and use that as a search and get 5 million pages - with your shop name buried somewhere 108 pages into the results?

You want something unique - and perhaps reflective of what you do. I chose clockwork = because its memorable and reflects the materials. Zero was my old Nickname. Google up "clockworkZero" and you'll notice the first 10 pages or so all link back to me - and thus to etsy. When I first started out all the results led to someone else who had a similar name who has now vanished under my tagging.

Is it too late to rebrand? Not really. If you realize your old name was/is a poor choice - there's a few things to do. Contact your old customers and let them know you've changed your shop name - use it as an opportunity to create hype! "I'm relaunching - just an FYI! Come see what is new!" etc. It gives you a great excuse to send a simple email to friends, family and customers - without banging them on the head begging for sales.

Include your old shop name in your etsy tags for a while - this will give people the chance to search and find you - so add your OLD name to all your current listings...

BUT My cards .... My Marketing ! All the time/money/ideas I've already put into Debbie74832x!
Ask some tough questions: 1. is it working? 2. can it work better? If someone doesn't have your business card In Their Hand - do they remember you?
Luckily you can still have your old shop - BUT - redirect the customers over to your New Shop Name! Use up those business cards (though personally, I've never minded someone crossing out old info - for enviromental reasons - and printing in the new name/tel #).


MICRO TIPS:
1. Add your shop name to you signature as well - everywhere you can.
2. Add your shop name to your tags on etsy. It doesn't have to be in every listing but put it in a few. People don't often realize when they go to etsy that they need to define their searches by shop name.
3. Use your old name in tags in your blogs etc. Some places will allow name changes but you might need to pay a fee. It can be worth it. If they can't do it ... start planning the name change and announce it where ever you can. "I'm moving my blog to..."

Brainstorm with friends or hold a contest for a new name. Create hype. Get excited about your relaunch and people will get excited with you.


IS IT WORKING?
How do you check to see if it is working? Obsessively google your name?
Too much work. You might do it for a few days but 3 weeks into it you will forget.
There is an easy solution: Google gives you tools.

1. STATS. If you haven't set up stats on your esty page.. hie thee hence and find out how. There is a ton of info on the etsy forums. Stats are your friends. View are lovely - but 80% of visitors will only look at your main page you need to know if your Old name and New name is working. Stats will be a critical critical ABSOLUTELY NECESSARY tool. kinda like fingers. really.

2. ALERTS. Every time someone mentions ClockworkZero and the word Steampunk (and a few other things) I get an email from google. I want to know who mentions me, why, where and when. Its a great tool to see how often your current name is getting mentioned. When you've rebranded with your new shiny name... see the difference. Set up your own google alerts here: http://www.google.com/alerts and then see what happens.


And if you are Debbie74832x - you can rebrand. DebbieDoesEarrings is currently available. ;)

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And do let me know what you think about this article. Want more tips? should i bother?

Steampunk Telescope necklaces and a craft show in Toronto

I've done a lot of new work for the Craft Show tomorrow: 557 Queen Street West in Toronto - its the Underground Craft Show. It is one of the 2 shows I've signed up to do.

so for the Underground Craft show I've been making and making and making stuff. Steampunk jewlery. Cyberpunk Jewelry. Geek jewelry. Lots of jewelry but almost no sculptures. No time. I am thrilled will a lot of it. If people come to the show tomorrow I suspect they will see some of the best work I've done - and some of the most unique. Still will the rain and crap weather I really worry. Maybe no one will show. In which case I'll have work to photograph and place on etsy.

A few pieces are up there now - but these of course may sell tomorrow... My new Favorite: a mini steampunk telescope necklace! and of course the Steampunk Russian Pilot necklace/brooch (it can be both).

I'm really thrilled though that my beetle wing necklace sold - the 5 wings. It has probably more hearts then almost anything else. Over 30 I think. I'll be working today on a 2nd one too.

But.. this craft show thing stresses me out. I've done so few - and they always go well - but i fret. Plus I worry mostly about money. Its the independent artist dilemna. Do I sell online or do shows? Do i try and get into shops? Because the work takes so long to make, and its just me sitting here in my chilly room full of watch parts, machines, gears, glass and remains - it means I'm a one woman shop. I honestly don't know how people manage to keep 100 items in their stores on etsy.

And, this has been a learning curve! I never realized how competitive the Craft Show market is in Toronto - and between now and christmas I've got only 2 small shows lined up. Part of the reason is that I didn't know that 10,000 jewelers would apply and secondly, to be honest, it was partly cash. I needed to pay for the tables - and had a serious cash crunch due to some confusion with my "pay". (yes there are quotes there). So rather then sign up with bouncing cheques I didn't sign up at all. Now of course I have the cash - but there is nary an opening in sight. sigh. Next year I'll be better!

creating steampunk - a personal history

yes, 2 posts in one day!
I'm stuck at work.. can you tell? :D
Anyway someone asked me about how I got into making steampunk jewelry and its rather funny. i have been making jewelry now for ... a long time. Since highschool actually. Then in the 90s when I was living in Montreal, I opened a tiny bead shop. At that time I had a strong interest in Victorian jewelry - in particular jewelry made with hair, and keepsakes. I made some really awful stuff then - but some nicer things that got sold in a gallery as well. One of the first pieces was a pendant with my BF's photo - set into a watch case - and covered in gears. I found it just recently... lol.

By the mid-90s though i had to give up jewelry. I made an attempt to become a silver smith - took courses etc - but my hands/wrists were getting wrecked. Carpel tunnel! Finally by '99 I quit it entirely and got into tech support.

I'm sure there is some direct relationship between goth, steampunk, SF and Geeks. Heck, I know what it is - cause that's me. Aging goth who has written SF forever becomes Tech support Geek, finds other geeks, phases out of Gothdom and transitions into ... steampunk.

I started hearing about steampunk as a more modern goth alternative a few years back. Then, a friend used to send me a bunch of links and we would chat about it, and I continued my non-jewelry making life. Then one day he sent me a photo of some steampunk jewelry that was really, really terrible. Just - poorly made, cheap and well.. ugly. Even in the photo I could see the glistening glue glob, the fact that the jump-rings weren't closed and that the weight (which appeared considerable) would cause the necklace to hang crooked AND break.

so i started making my own stuff.

I feel lucky actually - because most of my customers are amazing people. Sweet, interesting and so far, pretty happy. I always try and correct any issues (and trust me, even I can make some mistakes when making jewelry even after all this time) and they seem happy.

What more can i ask?
Maybe one day to do it full time. Call it a steampunk jeweler's dream. Though, i must admit, I love the cyberpunk stuff too.

i guess, really, it isn't that interesting a story after all.

Non-Pro Inexpensive DIY Jewelry Photography

I'm on a budget. I can chose to spend hundreds (or thousands) on a Camera, Lenses, Light Tent, Reflectors etc. or I could pay someone with all that stuff to take shots. Unfortunately, I don't earn enough for a $2000 investment (or more) - where I'd prefer to put my money towards materials (or a vacation! please??!)

Please scroll down to see some of the excellent tips provided by others as well.

I did stock photos for a few years - and wow. did i learn a lot (and make little). Basically though, I'm pretty confident about my photos of the steampunk jewelry. They might not be the best/ most original out there... but they are detailed, focused and well lit.

I shoot all my jewelry in my kitchen where I get a lot of light. Sometimes, a bit too much light ... so I have some light gauzy curtains to help cut the glare. I'd love to buy a light tent - or made one - but I don't have time/space for all that.

I can get the results using a few simple things:

1. Tripod
2. Reflector
3. A non-SLR digital camera. It has a "live view" that allows me to compose the shot, do adjustments and check things like: White Balance and Exposure.. I use my trusty Canon G6 - which is now about 4yrs old and I bought a 2nd one off ebay for $200. FANTASTIC camera - sharp - lots of manual options - and does the job.

1. Tripod:
a tripod is a must! It doesn't have to be a full sized one - I've got 2 small tripods - but the thing it should do is allow the camera to point straight down towards the object you are shooting. That way, all you need to do is lay it out, arrange it and focus. I also use the timer on my camera - a 2 second delay - so there's no problem with camera shake when you press that button.

I used this tripod for a while but I have a slightly larger one now. I got it on sale at a camera shop for $15. I've been awesomely happy with this one: a Celestron Tabletop Tripod... which is $15 as well. Sturdy. I'd recc. it for most jewelry photography.


2. Reflector:
This helps eliminate shadows. If your light source for example is from the right side you'll have shadows on the left of the object unless it is incredibly flat. My jewelry might only be .5cm thick but it still casts shadows... so to eliminate those annoy shadows that can distort your object, place a reflector on the left side. It will bounce the light and get rid of a lot of shadows. You'll see these sometimes called "Bounces" for this reason

A reflector can be an expensive, but worthwhile investment for $50 + or it can be as cheap as a piece of bright white cardboard. I've used both. If you have an external flash you can point it at the white board and it will bounce off without giving you horrible flash-shadows and reflections. So costs can be $1 for some bright white card stock.

You should avoid using (imho) the flash units on most cameras... especially if you don't want - can't afford to spend a lot of money.


3. Cameras:
Do you need an expensive camera? Not for this work.
On my etsy site they ask for images about 1000px. - which is about the smallest my old G6 will take - I actually resize them down for etsy.com but I keep them larger for my Flickr. You *CAN* take great shots with a point-and-shoot camera - and a lot of them have manual options as well. (the canon G5 is a cheap cheap used camera that will be worth the investment if you are looking for jewelry photography camera for the web). Sure, people will tell you you Must Have X. But save your cash... unless you are planning on doing jewelry photography for a living. And even then, it can cost you more in camera gear than you could sell in 5yrs of jewelry making.
Who cares what megapixel! Its going on the web. You don't need 10 mpx to resize and throw out 9megapix of your photos. Look at used! Save that money! :D


Other Tips:

If you are placing an item - say a painted cup or glass - near a wall - make sure it is far enough away from the wall so it doesn't cast a shadow.

Use natural light - it often provides the best light but avoid strong direct sunlight... avoid those shadows!

Most of my photos have the brightness and are contrast adjusted, some times some dodging and of course cropping.

If you're having problems with the focus you are probably too close. Back up a bit, try it again. Don't forget you can crop down your image.

Get / learn some basic Photoshop. Even the older editions are worthwhile. If you are looking at using a different program make sure it has "Brightness/Contrast".

Use a light / bright - fairly neutral background. Try a few different colourful ones but remember the background should compliment and not distract from your product. Try different materials: lace, a scarf, some interesting prop.

Make sure your background - if it is dark especially - is free from dust. After you've laid out your jewelry - blow the dust away. Even if you can't see it, sometimes it will show.

Buy some lovely paper. A few sheets of handmade papers are a worthy investment.

Plan it out - take a bunch of photos at once - just swap out that paper! Later on you can review it all and chose a variety of shots.

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Additional Tips from other helpful etsy people:

mamabetsy - who has some great close up shots in her shop suggested:
"people can use wax or tissue paper on the window to filter the light. I like to see different angles and hopefully the piece hanging, if that is appropriate. I think that focus, lighting, and clarity are key as well as keeping a consistent non cluttered look."



Good luck and good shooting! Lemme know if you have any ideas / suggestions or things to add to the Tips.