TIPS for ETS Sellers #2: Whats in a Tag - ETSY Tagging Tips

Last night at the Speakeasy Craft show in Toronto I started talking to someone about the tags they use on Etsy. I'm fairly certain that this would apply though to many, many other sites perhaps like artfire.

Most people think of tags as descriptions - and in Etsy's case they have some general rules around tagging. Certainly the right tags will get your product found - when you search for something on etsy after all you will notice the various categories. Mis-tagging can get you in trouble sometimes... listing something as vintage when it isn't... but general mistagging can just get your work buried.

If you ever browse the categories (and really - you should! Not only is it a good way to stumble over a great gift but its a great way to see how others are tagging their items) sometimes you'll find some piece of jewelry (or whatever) that is completely mis-tagged. Perhaps it is a newly created necklace that has somehow ended up in the "Supplies" category. These mistakes often go unnoticed by the seller - and what will happen is that your work will be buried in the zillions of supplies.

General rules - lets call these the Basics:

1. CATEGORIES - not all my work goes into the Geekery Category though certainly some of it does. The JEWELRY section is hundreds of pages deep but if that's where your item goes... thats where it should be.

2. SPELLING: is of course critical. One thing to consider though is that American vs British spellings can make it difficult to find some items. Since the majority of buyers are from the USA - consider your options carefully and I would suggest that if the majority of your customers are from the USA - then certainly appeal to them.

3. APPROPRIATE: its really critical that the tag you use is appropriate. You do yourself no favors by marking something with an inappropriate tag. No one wants to look for shoes and find your piece of jewelry made with a doll that happens to be wearing shoes. They won't click on it - and you have wasted one of your Limited number of tags. When I search for supplies it irks the crap out of me to search for steampunk and end up with teddy bear material. My reaction is WTF followed by annoyance. I immediately know someone is trying to take advantage of the popularity of steampunk............. or they just don't know what they are doing. I will NOT buy from someone who can't be bothered to find out about Steampunk Jewelry, or what is a good tag to use for their product.

There are only 14 tags on etsy so use them wisely!


TIP:
Create a list of possible TAGS. Have a close look at what other people are using for their tags - it might not be the best choice but when you are trying to brainstorm some appropriate tags it can be easy to overlook some.


Now to the nitty-gritty of your Tags...

Tags help the buyers find your work, but with 45,000 tennis bracelets what will help them find you???

This is where a little site called CRAFTWEASEL will really come in handy. Here's the description of their Tag Finder tool: "Tag finder helps you choose the best set of tags for your items" - and pretty much it does what it says.

So lets have a look how this works - and I can give you an example. Since I'm fairly familiar with the term Steampunk... lets go with another tag that sometimes applies to my jewelry: GOTHIC.

Craftweasel tells me were 1100 items or so listed with this term - and the prices - the Mean/Median price. Right away I can see that most of my items will be out of the Mean And the Median price range. (google up the terms for an explanation). Immediately I know that this might not be a good tag for my products. Why? Because my price range is higher so if someone searches and lists "low to high" price my work will be buried...
Does this mean I should not use the tag "gothic"? Not necessarily... so lets look a bit deeper into the stats provided.

Personally the 2nd chart I look at is the graph: "Graph of related tags with most views/day"
Under the term "gothic" I find that jewelry is very low in this list - clothing related items being HIGH. It would be a great term if I made gothic clothing. Alas, its already dropping in my list of Possible tags.

Is that it? No.. Dig around look at the "RELATED TAGS". This is actually a fantastic bit of information. I always sort it by "Average Views per Day". What are the top few average views that are related to what YOU sell? Are any of those tags related to what you sell? What is the average price? Is there any YOU can use...

TIP:
keep building your list of the best tags for your work you can find. It is how people FIND you on etsy. Check back periodically and see what getting more hits using CraftWeasel. Ask some friends - "if you were looking on google what terms would you use to find my work?".

And one final tip..........
every so often tag your shop name (or your personal name) in with the tags. You might also list your city or town. Not everyone knows to use the "shop local" option - and that only shows 100 shops anyway - so put your city down as a tag... not on every item but at least on one or two in your shop.

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Did you find anything interesting in this post? Please let me know!

some Steampunk Earrings...

I don't make a lot of earrings. No idea why - probably because they are a bit of a PITA for me personally. Or maybe it was the trauma of all the ugly earrings I wore back in the late 80s? hm. So when I make earrings I really try and come up with something pretty, and unusual.

Anyway, one of my most popular designs are simple and elegant. They are the ones I call my "Silver and Black Star earrings". I have had more compliments on these ones then just about anything else. They are, for me "steampunk earrings" but... I suspect they are just the perfect combination of elegant and classic. Maybe one day I'll make a few variations but right now they are my fav. The black star-gear washers are a lovely matte black - which works well against the shiny silver discs. I love working with sterling silver - but I just wish I could afford to use more :)

The next pair of "steampunk earrings" are really much more (IMHO) Cyberpunk. I often wonder if cyberpunk though is as popular as steampunk. I love it. That modernistic slick look, which is to me much more MATRIX-BLADERUNNER oriented then the gear-driven, brass and watchparts look of the steampunk jewelry. This pair of earrings will be quite limited in their run. Alas! sigh. I think they are very difficult to find - the main component being the Magnetic Switches - which are Just Super cool.

I'll have to dig up some other photos somewhere of some of my other earrings. :)

Steampunk Jewelry Explosion... the Aftermath!

holy crow. I've managed to complete more new pieces of jewelry this past 2 weeks than I have in months. Most of it is a steampunked style of jewelry - pocket watch pieces, gears etc. And of course a few pieces of "cyberpunk jewelry".

With the weather halfway decent I could finally take some photos. Thats the problem with a Natural Light obsession. Cloudy dark days don't do it for me. Bright sun also has its own problems. Today looks like another good day - bright and flat skys.

What does this all mean? Basically I've been working like a fiend to get new designs up to Etsy. I do not know if the Shopping Holiday craze has decended or the sporadic marketing attempts I've been doing.

In the past week I've almost had 30 items up on etsy. For me that is a HUGE number. I custom make all my designs... so its just me sitting there in my little crowded room, trying not to drop tiny gears on the floor where they'll get lost in the cracks. This should be easy but it isn't. :D I work a few hours every day for my brother - doing that driveway thing - but when its done - in theory I've got a few hours to make some steampunk earrings, some necklaces and work on some weirdo sculptures.

In reality:
5 hrs for my brother: 9-2pm. or so
1 hr for: lunch, minor cleaning: 30 min. shower, dressing, more minor cleaning: 30.

Suddenly it will be 3pm.. emails. Posting stuff. Shopping. Making dinner.
Wait! the light is great.. take those photos!
Wait, another email from someone re: steampunk jewelry!
Wait.. wait.. wait..

Next thing I know it will be 5:30 and I've CREATED NOTHING... but dinner.

So to get 28 pieces of jewelry up on etsy is an accomplishment. I don't know how other people manage to list 50 or 100 or 200 things. omg. They prob work full time at it. Or have a co-op or something. Listing 28 pieces is for me an EXPLOSION of jewelry.

But now .. I've had sales. The last 2 weeks have been almost as busy for my store as the time that I had the article about my work and etsy in WIRED Magazine. I'm tripping over myself to make sure the work gets sent out promptly and well packaged. and now i've gotta plan for 3 craft shows in Dec!

rains it pours. make hay while the sunshines. It will likely be very quiet in January!

Steampunk Telescope necklaces and a craft show in Toronto

I've done a lot of new work for the Craft Show tomorrow: 557 Queen Street West in Toronto - its the Underground Craft Show. It is one of the 2 shows I've signed up to do.

so for the Underground Craft show I've been making and making and making stuff. Steampunk jewlery. Cyberpunk Jewelry. Geek jewelry. Lots of jewelry but almost no sculptures. No time. I am thrilled will a lot of it. If people come to the show tomorrow I suspect they will see some of the best work I've done - and some of the most unique. Still will the rain and crap weather I really worry. Maybe no one will show. In which case I'll have work to photograph and place on etsy.

A few pieces are up there now - but these of course may sell tomorrow... My new Favorite: a mini steampunk telescope necklace! and of course the Steampunk Russian Pilot necklace/brooch (it can be both).

I'm really thrilled though that my beetle wing necklace sold - the 5 wings. It has probably more hearts then almost anything else. Over 30 I think. I'll be working today on a 2nd one too.

But.. this craft show thing stresses me out. I've done so few - and they always go well - but i fret. Plus I worry mostly about money. Its the independent artist dilemna. Do I sell online or do shows? Do i try and get into shops? Because the work takes so long to make, and its just me sitting here in my chilly room full of watch parts, machines, gears, glass and remains - it means I'm a one woman shop. I honestly don't know how people manage to keep 100 items in their stores on etsy.

And, this has been a learning curve! I never realized how competitive the Craft Show market is in Toronto - and between now and christmas I've got only 2 small shows lined up. Part of the reason is that I didn't know that 10,000 jewelers would apply and secondly, to be honest, it was partly cash. I needed to pay for the tables - and had a serious cash crunch due to some confusion with my "pay". (yes there are quotes there). So rather then sign up with bouncing cheques I didn't sign up at all. Now of course I have the cash - but there is nary an opening in sight. sigh. Next year I'll be better!

jewel beetle wings and other steampunk things

I spent a part of yesterday drilling out beelte wings. They really look fantastic. Plus.. i love drilling things - funny but true. I even made myself a version of this necklace ::GASP:: = something I rarely do.


The colours are really stunning. I never thought I would wear chrome green.. lol. its GREEN but how amazing really. Depending on the light there is hints of yellow as well as hints of an incredible blue.

I have been really busy this weekend. I even got a fanpage up on Facebook - shocking but true! so far a few of my friends/ ex-coworkers have joined which is kind of fun.

Steampunk Jewelry - new work finally!

Steampunk jewely - finally some new stuff! lol.

This little piece is my snake goddess - steampunk meet goth!

I've been swamped lately and then had a sudden burst of creativity. It happens - I don't know if other artists feel the same way - but all of a sudden everything started coming together. I created 3 or 4 new necklaces... all steampunk. :D

I love making steampunk jewelry - and combining new and very old materials. I lucked out and found a few very nice pieces.

I've been absolutely stunned at some of the prices work is going for these days - some is quite cheap (but then you get cheap looking stuff). But MY GODS - some of it is so very overpriced that I almost fell over when I saw the Cheap Looking Stuff that was so very over rated. It was stunning.

I'm sure I'm opening myself up to some possible flames... but holy gee some of it looks....... terrible. But then I guess it is just my tastes aren't that common. I'm sure there will be some people who think my own work looks like crap too. :) heh.
maybe this is how old jewelers felt when they saw knockoffs and chrome and plated materials? Did they think, "omg who would buy that?" and "are you joking?" Come to think of it: my dad gave me the same look when I showed him my work. :D